The purpose of this re-brand was to increase engagement throughout the elections process as well as with the wider decision-making structures throughout the Students’ Union. We were tasked with making the graphics feel relatable to the students, as well as the design representing and reflecting the professional mindset of our students whilst echoing the acumen required by the role.

Our solution included how the package of assets can be used across the whole of Student Voice, becoming a recognisable brand through the use of illustrative icons and our Stand, Lead, Change message.

Photography of actual Coventry students is used to feel relatable and accessible. The style of photography was also considered to feel professional and rateable to Coventry University branding and campaigns.

Our package of assets included editable graphics, timelines, posters and social media graphics. They were used to enhance the look of the elections on the website, turning this in to a 360 multiplatform campaign.