Keele SU asked us to give their existing brand a refresh. The brief was to produce a modern take on their existing logo and brand identity, retaining its original vision but better reflecting what Keele SU is all about.

We introduced a modern, clean sans serif typeface to provide a contemporary, stylised feel. To increase the versatility of the Keele SU logo we developed an additional horizontal lock-up, creating a visual identity which has longevity.

To represent Keele SU's mission and values, we created a series of line illustration icons. Each value has its own illustration and brand colour associated with it, sitting within a container based on the logo ident. The icons can be used in isolation or locked up as required. The stylised icons reflect the modernised look of the visual identity.

Tying the whole visual identity together, we created an abstract pattern. Using multiple shapes in a variety of colours, emphasises the multi-platform nature of Keele SU and the different activities it offers. The introduction of curved elements provides a nod to the shape which forms the Keele SU logo itself.

A bright, vibrant, playful solution to represent the many things that students can engage with and get involved in at the students' union.

Digital graphics created to be used across all platforms feature the vibrant pattern whilst introducing a new typography treatment for Keele SU's messaging.

We worked with the in-house team to set up templates and style guides. meaning the new visual identity could be easily rolled out across additional creative elements as required.

As part of this project, we created a Strategic Plan document, bringing together all of the individual elements of Keele SU's refreshed visual identity.