Working with and supporting the Phoenix Events team, we created a new identity for Coventry Festival of Running and the 4 associated events. 5 colour ways are used to showcase each event and the overarching festival identity. The logo represents not only the journey of a race, but also the 3 spires that you find in Coventry. The logo feels modern and associated with sport and fitness.

We have gone on to support the team with all associated assets including Medals, T-shirts, social media assets and templates, signage, videos and animations.

The branding has meant we have been able to create a large package of assets for the event with a strong brand identity.