Appointed by MSL to produce an explainer animation that can be featured on their website, used for new customer knowledge and as promotional material at  and events roadshows. The MSL system is complex and a large offering, we approached this task from the view point of the student – what does MSL do and take them on the journey inside the MSL system, showing all the touch points and how information and data gathered can be used. The animation does not feature any voice over but uses text throughout taking you through the MSL System.

This project was an evolution and not a revolution of their new website, evolving the icons and using the logo shape within our animation but with added personality to the branded assets. Using the colour palette kept the animation on brand.